![]() ![]() Like Norwegian, these cruise line are slowly and carefully rolling out the new technology. Norwegian’s efforts with Cruise Freedom follow the development of similar wearable technology platforms by Princess Cruises (Ocean Medallion) and MSC Cruises (MSC for Me). “We will be sure to share more details as information becomes available,” he added. “Well-known for their award-winning proximity-based technology solutions, DeCurtis is working to leverage the latest in location-based technologies, including wearables, to meaningfully enhance the guest experience from the moment of booking and throughout their Norwegian cruise,” Stuart told TTG. Wearable tech would prevent the ‘face in a phone’ problem that Stuart spoke about all those months ago. RELATED: Norwegian Jade to cruise from Dubai in 2019 as NCL expands China marketĭetails of the project have not yet been officially announced, but Stuart has indicated to TTG Media that the project will likely involve wearable technology. RELATED: Norwegian Encore to be homeported in New York after Caribbean season Norwegian Encore will be the next ship to receive the new technology in late 2019. “And I think you’ve got to be careful you don’t have 1,800 crew with their heads in iPads.”Ī month after those comments were made, talk of Norwegian’s new technology platform began to get louder when it partnered with U.S.-based software development company DeCurtis Corporation on a new project called Cruise Freedom. “You don’t want 4,000 people wandering around the ship staring at their phone,” said Stuart. Aboard Norwegian Bliss the cruise line’s new Cruise Norwegian app was introduced, replacing iConcierge and offering a multitude of functions that can be used from the time of booking through disembarkation day. Those comments were made in April, 2018 during the delivery cruise of Norwegian Bliss. “We think we can meaningfully change the guest experience using technology but we don’t want to do it in a detrimental way, we take a thoughtful approach to technology,” he said. The careful approach to the introduction of this technology mirrors comments made by Norwegian Cruise Line CEO Andy Stuart last year. RELATED: Norwegian Spirit to cruise from Cape Town and Dubai for first time RELATED: NCL’s new Leonardo-class might cruise roundtrip from Southampton The wearable tech will be tested aboard Norwegian Bliss later this year. ![]()
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